Customer journey in Cryptocurrency market

The rise in Bitcoin and Blockchain may bring a new era of cryptocurrency in recent years. Thoughts of digital marketing in these high-fluctuated digital products might be hard to find the correct answer. A look at the customer journey of these investors will help us have an overview of crypto marketing.

There is no doubt that word of mouth and press and especially Bitcoin reputation is the first touchpoint to direct the newcomers into the cryptocurrency market even before and after the outbreak. Then people Google search with keywords such as Bitcoin (BTC), cryptocurrency, blockchain, then a lot of blogs with SEO keywords appear to help users discover the world of cryptocurrency. These are technological products and not all users are tech-savvy, they need a community where they can learn from other investor advice, cases and ask any question they are curious about. The community can be Facebook groups or Telegram groups, Telegram has higher security for the community to share the information

Once again, social media plays an important role in the customer journey where the influencers can contribute to the success of a project. Twitter, Reddit, and now is Clubhouse are the most useful social media channels for the influencers in the cryptocurrency market.

Besides, the crypto companies use a touchpoint quite different from the traditional ones such as white papers, bounty campaigns, airdrop, and on-chain vote which make the crypto is more transparent and engage more users. In terms of retention, the investors want to hold the crypto and return to buy when they see the potential of this crypto in the long term. Information in road maps must always be updated on social media and Telegram or group chats or be repeated by the influencers.

In the long-term, the users tend to be familiar with their crypto community and the influencers to consider a new project and decide to invest to. Social media with high security is the top priority to engage between crypto products and users. Paid promotion is a tool to display banners, videos on social platforms and one more solution is affiliate marketing to the cryptocurrency website with the aim to gain traffic from them. Cryptocurrency is a sensitive market, bad news can have a big negative impact on the crypto and there are thousands of competitors are planning to destroy the brand reputation, online reputation management helps to maintain the positive reputation of crypto companies.

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