BEEP

 The rise in Bitcoin and Blockchain may bring a new era of cryptocurrency in recent years. Thoughts of digital marketing in these high-fluctuated digital products might be hard to find the correct answer. A look at the customer journey of these investors will help us have an overview of crypto marketing. There is no doubt that word of mouth and press and especially Bitcoin reputation is the first touchpoint to direct the newcomers into the cryptocurrency market even before and after the outbreak. Then people Google search with keywords such as Bitcoin  (BTC), cryptocurrency, blockchain, then a lot of blogs with SEO keywords appear to help users discover the world of cryptocurrency. These are technological products and not all users are tech-savvy, they need a community where they can learn from other investor advice, cases and ask any question they are curious about. The community can be Facebook groups or Telegram groups, Telegram has higher security for the community to shar...